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DATE: 01/07/2005
Another Award Win
Lexis claims CIPR Industry and Commerce award for Domino's Pizza.
Last week saw a great win for Lexis' business communications division. Lynda Redington and Duncan Mackenzie-Reid who were responsible for the winning campaign were thrilled to collect the award. The campaign sought to find Domino's franchisees who had become millionaires through their investment in Domino's. The story coverage ran in almost every national newspaper and resulted in a 600% uplift in franchisee enquiries.
